There are four P's of marketing mix:
Product
Price
Place
Promotion
Every Ps has its own mix:
Product Mix
Price Mix
Place Mix
Promotion Mix
Product Mix:
Quality
Packaging
Labeling
Branding
Trademark
Size,Design
Colour,Featurs
Services
Competitors
Terms of delivery
Price Mix
Pricing Policies
Credit terms
Cost & Profit
Allowances & Discount
Place Mix
Distribution Channels
Transportation
Warehousing & storage
Inventory level
Positioning
Warranty
Promotion Mix
Advertising
Sales promotion
Personal Selling
Public Relations
Publicity
Direct Responses
Thursday, February 26, 2009
Product Management
Product management deals with questions like:
what kind of product to produce and sell.
If there is need to add new product in product line.What new products to add.
If any existing product not genrating revenue for organisation then countinue with product or discountinue.
How to position a product in the mind of customer.
What kind of branding use: Individual branding or Family branding.
what kind of product to produce and sell.
If there is need to add new product in product line.What new products to add.
If any existing product not genrating revenue for organisation then countinue with product or discountinue.
How to position a product in the mind of customer.
What kind of branding use: Individual branding or Family branding.
Product Overview
Product is one of the four areas of marketing. The other three parts of the marketing mix are price,place,promotion.
If we talk about product, it can be anything that can be offered to market,satisfy the needs & want of consumer.
In other words we can say that it is complete bundle of benefits or satisfactions taht buyer's percieve when they purchase product.
Management:
In simple words management means to get specific work,perform it successfully & economically.
If we devide the word management in three words: Manage + Men + T
it describe itself that manage men tactfully.
If we talk about product, it can be anything that can be offered to market,satisfy the needs & want of consumer.
In other words we can say that it is complete bundle of benefits or satisfactions taht buyer's percieve when they purchase product.
Management:
In simple words management means to get specific work,perform it successfully & economically.
If we devide the word management in three words: Manage + Men + T
it describe itself that manage men tactfully.
Wednesday, February 25, 2009
Subscribe to:
Posts (Atom)
