There are four P's of marketing mix:
Product
Price
Place
Promotion
Every Ps has its own mix:
Product Mix
Price Mix
Place Mix
Promotion Mix
Product Mix:
Quality
Packaging
Labeling
Branding
Trademark
Size,Design
Colour,Featurs
Services
Competitors
Terms of delivery
Price Mix
Pricing Policies
Credit terms
Cost & Profit
Allowances & Discount
Place Mix
Distribution Channels
Transportation
Warehousing & storage
Inventory level
Positioning
Warranty
Promotion Mix
Advertising
Sales promotion
Personal Selling
Public Relations
Publicity
Direct Responses
Thursday, February 26, 2009
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