Thursday, February 26, 2009

Four P's of Marketing Mix

There are four P's of marketing mix:

Product
Price
Place
Promotion

Every Ps has its own mix:

Product Mix
Price Mix
Place Mix
Promotion Mix

Product Mix:
Quality
Packaging
Labeling
Branding
Trademark
Size,Design
Colour,Featurs
Services
Competitors
Terms of delivery

Price Mix
Pricing Policies
Credit terms
Cost & Profit
Allowances & Discount

Place Mix
Distribution Channels
Transportation
Warehousing & storage
Inventory level
Positioning
Warranty

Promotion Mix
Advertising
Sales promotion
Personal Selling
Public Relations
Publicity
Direct Responses

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