The word product mix describe the variety of prduct that a company produce & market.
In other words,all the variety of products that a company offered to sale in the market is called product mix.
For Example:
Hindustan Unilever Ltd. produce number of product like Bathing soap, Washing cake, Washing powder, Food & beverages.
Bathing soap,Washing cake, Washing powder, Food & beverages are the product line & each product line having number of brand that is called Range.It means product mix is the sum of product line & range that is offered by company in the market.
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